09 May
6 min read

Expert strategies for overcoming seasonal peaks in customer service

As the seasons change, so do the peaks in customer support. However, with the right preparation and mindset, these busy periods can be an opportunity to showcase your exceptional customer service and build lasting relationships with your customers.
A customer service agent is seen at work, celebrating with excitement, with a smile on their face and both hands in the air. The image suggests a busy period in customer service and a positive outcome for the agent.

Whether it’s managing an influx of customer inquiries or resolving complicated issues, customer service teams face numerous obstacles that require quick thinking and effective communication. When facing fluctuating demands in customer service, these challenges can be magnified, putting a strain on both the customer service representatives and the customers they serve.

Customer service operations must be prepared to handle these situations with professionalism and efficiency. In this context, having a well-trained team, effective communication channels, and an efficient upscaling plan, can make all the difference in ensuring that customers feel supported and satisfied.

Is your customer service department meeting your client’s expectations?

80% of companies believe they provide superior service, yet only 8% of companies have clients who agree.

Source: Hyken

3 Strategic solutions for managing seasonal peaks in customer service

With the right solutions and strategies, you can effectively manage seasonal peaks within your customer service department and maintain high levels of customer satisfaction.

1. Forecasting call volume and staffing needs in advance

Forecasting staffing needs can be a challenging task due to the multitude of variables involved. Anticipating the future is a complex task that requires careful consideration.

Predicting call volumes and staffing needs is not a straightforward process, as there is no universal solution. Nevertheless, by adopting an appropriate strategy, you can enhance the precision of your predictions, which will aid in optimising efficiency while minimising the likelihood of understaffing.

Workforce management tools such as forecasting spreadsheets, scheduling spreadsheets, and WFM software are commonly used to match demand with the available workforce. However, the effectiveness of these tools depends on the accuracy of the forecasting.

Precise forecasting benefits businesses by aligning demand and supply, potentially leading to optimal cost and profit performance. Ultimately, precise forecasting is a win-win situation for your businesses as it helps you make informed staffing decisions while possibly improving your ROI.

2. Implement queue management strategies

Queue management strategies are highly beneficial for businesses that aim to provide exceptional customer service.

Here are some tips on implementing effective queue management strategies:

Keep customers informed

No one likes to be left in the dark. It is important to keep your customers informed about how long they can expect to wait in the queue. Consider using digital signage, automated announcements or queue status updates on a website or app to provide customers with real-time updates.

Offer self-service options

Self-service customer-based options such as online booking or check-in, kiosks or mobile apps can help reduce the number of customers queuing up in person. This not only saves time for the customers but also reduces the workload on your staff.

Implement a virtual queuing system

Virtual queuing systems allow customers to join a queue remotely, eliminating the need for them to wait in a physical queue. This can be done through a variety of methods, including SMS text messaging or mobile apps.

Train staff to manage queues

Staff should be trained on how to manage queues effectively. This includes communicating queue times, handling disgruntled customers, and expediting the queue when possible.

Monitor and analyse queue data

Regularly monitoring and analysing queue data can help businesses identify areas for improvement. This historical data can provide insights into peak times, average wait times, and other key metrics that can help optimise queue management strategies.

An image of a customer service agent smiling with both thumbs up. The agent is wearing a headset and appears to be helpful and approachable, conveying a positive attitude towards customers.

3. On-board temporary support agents

When it comes to onboarding temporary support agents, you have various options at your disposal. Traditional temp agencies are one such option, but they may not always be the best solution due to their high cost and potential challenges in delivering the right language skills in a timely manner.

To address this, Cocoroco offers a hyperflexible talent marketplace that connects companies with highly qualified customer support agents in various languages. Our unique platform allows you to easily find top-quality agents who meet your specific needs while also providing the flexibility to hire without exceeding your budget

By utilising a platform like ours, you could quickly ramp up your customer support team by publishing jobs for free and dipping into our pool of over 35 000 top-quality agents who could be ready to work with you in 14 days or less.

All applicants are fully SHL-assessed, which means that they have already been tested based on their competencies as well as their personality traits – therefore ensuring you have the right candidates applying for your job openings.

Our intuitive platform allows you to offer flexible contract options giving you the freedom to build the team you need to provide excellent customer service.

Our Burst solution

Clearing out your backlog means faster response and ticket resolution times, directly boosting customer satisfaction. Our Burst solution is designed to help businesses handle seasonal peaks or product launches by quickly finding and deploying experienced agents who are equipped to handle the increased volume. With 24/7 coverage, you can rest assured that your customers’ needs will be met promptly and professionally.

A Cocoroco branded image with a smiling customer service agent faded in the background and a heading that reads “Burst solution”, followed by 5 icons and the text under each showcasing the benefits of the Cocoroco Burst solution such as super-fast hiring time (3-14 days), add SHL-assessed agents to your team, clear all backlogs, publish jobs for free, suitable for companies that need to scale their team fast.

Our Seasonal solution

Our Seasonal solution supports you in scaling your customer service team during seasonal peaks. Whether for short-term product launches or seasonal promotions, you can ramp up or down to adapt to your business cycles. Our platform allows you to decide when — and for how long — you need agents with the right skill set to join your team.

A Cocoroco branded image with a smiling customer service agent faded in the background and a heading that reads “Seasonal solution”, followed by 5 icons and the text under each showcasing the benefits of the Cocoroco Seasonal solution such as 100% peak season coverage, temporary hiring of 2-4 months, SHL-assessed customer service agents, publish jobs for free, suitable for companies facing seasonal peaks.

Overcoming seasonal peaks in customer service has never been easier

Effectively managing seasonal peaks in customer service is a complex and challenging undertaking for businesses. Poor management can lead to negative impacts on your brand reputation, customer loyalty, as well as your bottom line. However, with the right approach, you can minimise the time and cost of managing seasonal peaks while still providing top-notch customer service.

By implementing the strategies discussed in this article, like optimising processes, effectively communicating with customers, and utilising a platform like ours, you can meet and even exceed your customer’s expectations – even during the most challenging times, giving your business the competitive advantage, it deserves. In fact, it’s never been easier!

At Cocoroco, we understand the importance of providing next-level customer service, especially during seasonal peaks. We encourage you to explore our intuitive platform – geared to help you scale your customer service team, with highly cognitive and experienced agents, fast.

So, if you want to learn more about how our platform can help you streamline your customer service operations and enhance your customer experience, click here.


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